Claves efectivas para las redes sociales

Las claves para triunfar en las redes son infinitas.

En este post, traigo las claves que triunfaron este mes en mi cuenta de Instagram.

Si no me sigues en Instagram, tranquilo todavía estas a tiempo @MarianelaSandovares

Mis suscriptores ya saben que soy Community Manager y voy ayudando con humildes tips a las personas que quieren llevar ellos mismos sus redes, si es tu primera vez por aquí echa un vistazo al Sobre mi para conocerme más.

 Te cuento que los 3 post en mi cuenta de Instagram que tuvieron más éxito fueron:

  • Algoritmo de Instagram
  • La frecuencia de publicación
  • Influencers

Lo que tengo que contarte más detenidamente sobre ellos es que:

Instagram tiene varios tipos de algoritmo (variables que te hacen más o menos visible, o que veas unas u otras cuentas) y que cada una de ellas son un rollazo, pero lo importante a saber es: (Es un resumen)

Vas a ver más a las cuentas:

  • A las que les das Like,
  • Con las que intercambian DM.
  • Que buscas.
  • A las que etiquetas.
  • A las que contienen etiquetas que has buscado.
  • Las que miras sus stories

Sobre la frecuencia de publicación:

  • Es mejor publicar con menos frecuencia pero fotos y textos de calidad.
  • Pon unos días concretos para publicar, así tu público ya sabe que día estar atento y pasar por tu cuenta.
  • Si te fijas yo publico lunes, miércoles y viernes. En Instagram y en Facebook
  • Es mejor publicar con menos frecuencia pero tener más engagement.

Sobre Influencers:

Este es un gran tema… y mi opinión es que no importa el número de seguidores si lo que quieres es vender, es mejor tener una comunidad pequeña pero fiel, que grande y que no les muevas un pelo.

NO es lo mismo ser influencers (despertar en las personas las ganas de consumir algún producto o servicio) que ser Popular, simplemente poner fotos chulas que solo generen Likes, pero que no inviten a comentar, y pasen sin pena ni gloria.

Puedes tener gran presencia en las redes pero eso no te da credibilidad, tu autoridad no se resume en un número de seguidores.

Bueno, no quería extenderme mucho, pero es que empiezo a escribir y no paro.

Espero que te gusten mis noticias y sobre todo sirvan.

Nos vemos por mis redes, el mes que viene por aquí.

Marianela

claves redes sociales

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