Storytelling para vender

Como usar el Storytelling para vender

El storytelling es simple y llanamente: contar una historia.

Nos encantan los términos en inglés, parece que el término anglosajón impacta más, no sé.

Un ejemplo de storytelling, es la famoso conferencia de Steve Jobs en Stanford. En ese caso, Steve optó por contar su historia para dar un mensaje a los alumnos de la universidad.

Contar una historia en torno a una necesidad que puede ser cubierta por nuestro producto o servicio hace que llegue mejor a nuestro cliente.

Es más fácil “entrar” a una persona contándole una historia, que contándole las características de nuestro producto.

Saber generar contenido con valor emocional, es esencial para nosotros los Community managers, y que este sea a través del Storytelling es más importante todavía.

Como aplicar el Storytelling para vender

Aplicar el storytelling es más fácil si tienes imaginación, pero estás de suerte, el ser creativo es una cualidad que puede desarrollarse practicando.

Evidentemente, hay personas que tienen más facilidad que otras, pero eso no quiere decir que tu no puedas desarrollar esa habilidad.

Tu vendes un servicio o un  producto que cubren necesidades en las personas.

Entonces, es allí donde debes crear la historia, alrededor de esas necesidades, y de esas personas.

El lenguaje que debes usar para contar una historia es el que identifique a tu Buyer persona.

Si escogiste como Buyer Persona a una Ana, de 27 años, vegana, universitaria,  te vas a dirigir a ella como si le contaras la historia a una amiga tuya cercana. No te compliques y uses términos raros, escribe algo fácil de leer.

Puedes contar historias de los clientes, de los orígenes de la marca con la que trabajes, la de tus empleados.

Transmite valores de la marca a través de esas historias, pero cuéntalas de forma cercana, emociona.

Storytelling para vender

Que tener en cuenta en el Storytelling

Es muy importante tener en cuenta que en medios sociales, que (casi) siempre nuestra publicación irá acompañada a una imagen o un vídeo.

La historia que contemos, tiene que ir relacionada con el medio visual que usemos.

Es decir, no podemos poner una foto de una raqueta de tenis y contar una historia sobre como hacía mi abuela la sopa de pollo.

El vídeo o foto que vaya acompañada a nuestra historia tiene que ser una descripción gráfica de la misma. Tiene que emocionar.

Las personas primero ven la foto, y luego leen el texto que la acompaña.

Si la foto no es atractiva ya no se pararan a leer el texto.

También es muy importante que la historia sea atrapante desde los primeros renglones para que el lector siga leyendo.

Porque usar el Storytelling en redes sociales

Los usuarios de las redes sociales, no leen… escanean.

Están en las redes para entretenerse,  no se detienen en publicidad.

Pero si que se detienen en historias.

Por eso es importante que usemos el storytelling para captar la atención del lector/cliente.

Una vez captada la atención y metido “al bolsillo” con nuestra historia, es más probable y lo que tenemos que lograr es que la compartan.

No hablemos de productos, hablemos de beneficios que obtendrán con nuestro producto.

Contemos a través de historias las experiencias bonitas que generan nuestros productos o servicios.

Un ejemplo de storytelling

El primero que me viene a la mente, es el anuncio de la Lotería de Navidad, no venden el billete de lotería directamente, venden la ilusión y todo lo que se crea entorno a él.

Espero que te haya ayudado con mi visión sobre el storytelling.

Cualquier sugerencia para ampliar más la información de este post, déjamela en los comentarios.

Gracias por seguir leyendome.

storytelling para vender

 

177 comentarios en “Como usar el Storytelling para vender

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